I've always been captivated by the world of digital marketing. It's a constantly evolving field that has a profound impact on our daily lives. With over 12 years of experience, I've had the privilege of witnessing the industry's creativity and the emergence of new channels and technologies. I'm passionate about deepening my understanding of this subject and using my expertise to help businesses thrive in the digital landscape.

As a dynamic and analytical Digital Leader, I have a comprehensive understanding of integrated marketing, omnichannel marketing, digital transformation, and project management. My approach to marketing strategy involves transforming a very traditional product features and benefits message to one of inspiration and emotion using data-driven insights to target content effectively to right audience at the right time across the customer journey. 

I have a proven track record of driving complex marketing initiatives for both agency and client-side organizations. I've led large-scale integrated and omnichannel campaigns and developed key digital strategies, consistently achieving successful outcomes and exceeding project goals. My achievements include improving campaign performance, driving brand awareness and engagement, increasing web traffic and conversion rates, and implementing innovative strategies to increase ROI.

I speak fluent marketer, developer, editor, designer, salesperson, and customer. I listen, gather information, analyze it, and blend it with my knowledge and experience to create strategies focusing on maximizing the customer experience across all channels to generate a ROI. Through collaboration, experience, and research, I bring business-building digital strategies and innovations to a company, manage the internal and external resources needed to bring those plans to reality and continually monitor and optimize all online and offline activities. 

Driven by passion and curiosity, I constantly explore the intersection of knowledge and technology to spark ideas, create opportunities, and generate customer-centric results. Leveraging the power of human insights and technology, I unlock the true potential of brands and achieve innovative solutions to complex problems.

To me, work is not just a means to an end. The work is an opportunity for me to build meaningful relationships with stakeholders, agencies, and partners and to bring ambitious projects to life. I am passionate about taking on business challenges and disrupting the status quo to find more effective solutions. I embrace taking calculated risks and am not afraid to test, fail, learn, and grow. With a track record of successfully leading, motivating, managing, and developing diverse teams, I am always striving to grow personally and inspire others to do the same.



Sr. Manager, Digital Experience

Chartwell Retirement Residences | Mississauga, ON | 05/2023 - Present

Lead a high-performing team dedicated to enhancing the digital experience across all channels. Foster effective collaboration among developers, content creators, graphic design, advertising, and brand marketing. Leverage their technical expertise while communicating and sharing the digital strategic vision to drive growth in business KPIs. Focus on developing rich, engaging digital experiences, driving measurable growth in key performance indicators, and cultivating collaboration across diverse teams. Ensure a cohesive and efficient workflow while creating roadmaps for the continuous evolution of our digital landscape. Mentor and empower team members, prioritize effective communication, engage in strategic planning, and uphold a commitment to excellence, with the ultimate goal of exceeding organizational digital objectives and setting new benchmarks for success.

Strategist, Digital (Web, Content, SEO)

Amica Senior Lifestyles | Toronto, ON | 01/2021 - 05/2023

Optimize the digital experience through effective collaboration with developers, content creators, and brand marketing, while leveraging my technical expertise and strategic vision to drive growth in business KPIs by creating engaging touchpoints and innovative customer acquisition strategies throughout the entire customer journey. Lead the development team in sprint planning & management efforts. Drive the planning, prioritization, and execution of long-term strategic enhancements and immediate tactical improvements to UX, CX, and UI. Develop SEO and content strategy roadmap and implement on-page/off-page, local and technical SEO strategies. Manage integrations between multiple digital platforms and systems, (Sitecore, Eloqua, Salesforce, DAM, and enterprise search tools) to optimize data flow and ensure data accuracy. Drive thought leadership in emerging digital innovations.

Selected Highlights

Sr. Specialist, Marketing Communications

Rust-Oleum Canada | Concord, ON | 05-2018 - 01-2021

Initiated, developed and managed marketing communications strategies for over 30 Rust-Oleum Canada brands, including SEO, SEM, PPC, Paid/Organic Social, website and mobile applications, content development and creative/production. Managed agency relationship by leading projects end-to-end insight, strategy, concept, creative, execution, pitch, production – for all marketing communication programs. Led the web team to design and develop front-end and back-end web architectures and integrations while maintaining relevant hosting and infrastructure environments for development, staging, and production. Empowered brand, content, and executive teams by utilizing a variety of tools to measure user behaviour and engagement, SEO and CRO performance; provided actionable recommendations, and developed comprehensive dashboards.


Selected Highlights

Specialist, Marketing Communications

Rust-Oleum Canada | Concord, ON | 12-2016 - 05-2018

Managed marketing communications and campaigns in collaboration with cross-functional teams and external agency partners. Executed website strategy for the Canadian market, developing content for both English and French languages, creating assets, ensuring a positive user experience, and integrating the brand. Managed digital content development and deployment activities and supported Rust-Oleum's channel partners across Canada. Developed Marketing and Functional Requirements Documents for scoping, prioritization, and implementation with external agencies, resulting in successful delivery of multiple digital initiatives within budget and on-time.

Selected Highlights

Consultant, Digital Marketing

Holisthink | Oakville, ON | 05-2015 - 12-2016

Provided strategic planning and tactical support to agency clients, conducting market research, developing communications strategies, and managing digital/traditional campaigns. Directed media planning/buying, analytics, creative, and production teams to ensure flawless execution of all marketing pieces. Created engaging viral content, including contests, videos, and user-generated content campaigns to build social media audience and revenue. Conducted primary/secondary research and used social media listening tools to analyze competition, target markets, and trends, driving actionable insights. Analyzed a range of web/campaign KPIs/metrics through online tools to optimize conversion rates.


Selected Highlights

Specialist, Marketing Communications

Social Planning Toronto | Toronto, ON | 08-2014 - 05-2015

Developed and executed marketing communication strategies, overseeing email campaigns, website updates, and social media content to ensure cohesive branding and impactful messaging. Pioneered the organization's social media presence, generating brand awareness and building a thriving community. Compiled reports and analyzed email marketing and website metrics, managed member retention campaigns, and utilized social media platforms for branding and fundraising purposes. Established brand standards and social media policies/guidelines to ensure brand consistency across the organization.


Selected Highlights

Account Planner    

Ozgur Aras PR  | Istanbul, Turkey | 06-2008 - 07-2010

Executed high impact PR programs from product launches, media tours, in-store/special initiatives, editorial coverage, events, to press previews and celebrity procurements, while proactively outreaching for new and existing brand partnerships, sponsorships and special projects.


Media Buyer    

Stardium | Istanbul, Turkey | 06-2007 - 05-2008

Responsible for supporting the agency’s advertising campaigns by negotiating, purchasing and monitoring cost-effective advertising spaces in print, outdoor and broadcast outlets for a range of agency client accounts.


Certificate, Marketing Analytics: Marketing Measurement Strategy

University of California, Berkeley - 2016     

Certificate, Reputation Management in a Digital World

Curtin University,  Perth, Australia - 2016 

Certificate, Analytics, Ads, Tag Manager, Digital Marketing

Google Marketing Platform, Toronto - 2015                                                              

Postgraduate, Strategic Relationship Marketing    

George Brown College, Toronto - 2013                                                              

Bachelor of Arts, Media and Arts Management

Beykent University, Istanbul - 2008                                          


Office Productivity: Microsoft Office (Word, Excel, Outlook, PowerPoint), Microsoft Teams

Project Management: Wrike, Jira, Confluence

Content Management: Sitecore, Adobe, Wordpress

Marketing Automation: Eloqua, Salesforce, HubSpot, Autopilot

Web Analytics: GA, GA4, Search Console, GTM

CVR & UX Optimization: SessionCam, Glassbox, Hotjar, Optimizely, Google Optimize

SEO / Accessibility: Monsido, Siteimprove, SEMrush, Moz, Screaming Frog

Search Engine & Indexing: Solr, Coveo, Cludo

Data Visualization: Power BI, Sisense, Looker Studio

Social Media Listening: Sprout Social, Sprinklr, Digimind, Brand24, Hootsuit, Mention

Review Management: Birdeye, GMB, Yext

Digital Asset Management: Digizuite, Bynder, Brandfolder

PPC Advertising: Google AdWords, Instagram Ads, Facebook Ads, Remarketing

Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign)